Case Study: MedLeads

MedLeads Turns to InterFax to Deliver Important Communications, Save Valuable Time and Money

What happens when a leading medical marketing/sales support firm's work gets stifled or bottlenecked by a delay in communications? How can they ensure their most important communications are received in a timely manner, while mindful of associated costs? According to Francie Turgeon of MedLeads, you find a solution, and fast

Reliable Fax Communications A Must

After many years of relying on traditional fax means to communicate and help close the deal, MedLeads found that it needed a quicker, more reliable means to deliver its most important information. After all, relying on an employee to get out more than 60 faxes at once (or at least 20 to 30 each day) proved to be tedious, time-consuming and anything but cost-effective.
MedLeads' core competency is in establishing and strengthening relationships between its clients and the prospect or customer's decision-makers. MedLeads' unique method of relationship building by telephone, Internet, and mail was developed over three years of learning what it takes to turn an uninterested, or semi-interested buyer into someone who will look forward to their call or fax (on their client's behalf).

To accomplish this, MedLeads relies on a combination of techniques, including faxing, that do not turn prospective customers off, instead encouraging prospects or present customers to disclose what they want (forecasting of a sale), what they need (present sale), and quite often, what they like or do not like about MedLeads' client's products or even those of a competitor.
To date, MedLeads remains one of a very few companies that can establish two-way communications with physicians, hospital department managers, nurses, technicians, and even difficult customers, with reliable fax capabilities a must to remain at the forefront of this highly-specialized field.

MedLeads Relies on Interfax to Close the Deal

Considering this, MedLeads' Francie Turgeon was compelled to explore viable alternatives for reaching her clients faster and more efficiently. She knew she had to ensure the faxes her company sent out were received and viewed, without stopping to print out fax transmission reports on each fax or tying up employees who have more important roles within her company. She also knew that she needed to find a solution that fit her budget, and was simple enough to implement so that both she and the members of her highly-productive could quickly get a handle on it, all without missing a beat. After doing her research, Turgeon turned to Interfax.

According to Turgeon, it's a natural fit. Interfax supports MedLeads' efforts by developing and continuing to improve on one of the most logical means of communication by routing faxes to specified emails addresses. The Interfax user sends the faxes from their desktop, saving valuable time and money, while allowing users to devote their time and energies to their work, and not standing at a fax machine waiting for a connection.

In doing so, Interfax has increased communications for MedLeads and has the proven ability to assist companies in other sectors as they strive to increase sales, developing stronger marketing tools and more – all without machines, paper, ink, or those aggravating busy signals.

Interfax Delivers Impressive Results

Since implementing Interfax, MedLeads has freed up employees to focus on the jobs they were hired for, generating new leads and enhancing customer communications and customer service, all serving to increase Medleads' overall effectiveness.

In Turgeon's quest to "build bridges" between her high profile clients and their targeted customers, Turgeon has found Interfax to be an invaluable service. The fact that Interfax does not require a dedicated phone system was also important to Turgeon, who was concerned about downtime or costly delays. Nor did she have to pay a company to send the faxes for her and her busy team.

Using Interfax, MedLeads' most important communications are sent via the Internet instantly, which has helped Turgeon and her team to save companies from losing major programs. By delivering Medleads' most important communications to a specified email address, Interfax has assisted MedLeads in nurturing and "building bridges" with clients for what Turgeon says is a very reasonable price. And, all of this is done from Turgeon's desktop (where she already spends most of her day), meaning she does not have to log off, print out reports, tie up a phone line, use her own paper or ink. "I am very satisfied with what Interfax has helped us to accomplish," Turgeon explains.

Ease-of-Use, Customer Service set Interfax Apart